I’m a commercial and narrative director based in Chicago, focused on telling stories that feel emotionally honest and culturally grounded.

A lot of my work sits at the intersection of sports, music, youth culture, and premium lifestyle brands. I’m drawn to stories about identity, aspiration, and the quiet moments that reveal something deeper about who people are and what drives them.

Before directing full-time, I spent years working in creative strategy and brand development. That experience shaped how I approach commercial storytelling today. I’m always thinking about the idea behind the work — what the brand stands for, what the audience should feel, and how to translate that into something cinematic and authentic.

For me, directing is about creating environments where performances feel real and images feel intentional. I care deeply about rhythm, atmosphere, and the emotional arc of a film — whether it’s a 30-second commercial or a longer narrative piece.

Right now I’m building a body of work that moves between commercial campaigns, short films, and documentary storytelling. Each project is an opportunity to explore character, culture, and visual storytelling in a way that feels honest.

At the end of the day, I’m interested in making films that people feel — not just watch.